User Psychology

Why do people do what they do?

Why can’t you stop scrolling, even when you want to? Why does one brand feel trustworthy and another doesn’t, even when they sell the same thing? Why do people in groups make decisions they’d never make alone?

The answer is Psychology. And once you understand it, you see everything differently.

This course teaches students in Grades 6–12 how human behaviour really works through real examples, everyday situations, and zero complicated theory. You’ll learn why people decide what they decide, how emotions quietly run most of our choices, how brands influence behaviour at scale, and how to use all of this to solve problems that actually matter to people.

The skill you’ll build here doesn’t just apply to one subject or one career. It applies to every conversation, every challenge, and every room you walk into.

What you’ll learn:

🧠 Why people make the decisions they do

📱 How brands use psychology to shape behaviour

❤️ How emotions and thinking connect

🔍 How to use psychology in real problem solving

👥 How social behaviour and peer influence actually work